Oct 28th 4:30 EST
5:15 EST

First Party Data Will Drive the Future of eCommerce Marketing and Customer Retention

Will Pearson

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First-party data is information a company collects directly from its customers and owns. Second-party data is first-party data from a trusted partner. Third-party data comes an outside source that has collected the data.

In a post-cookie world, a first-party data strategy is crucial to any store reliant on online advertising. Advertisers must change their approach to assembling, analyzing and activating customer data.

Learning how to use first party data can:

  • Improve identification up to 5x
  • Increase personalization across all marketing channels
  • Grow eCommerce revenue and customer lifetime value by driving both conversions and retention
  • Make sure your marketing efforts are future-proofed for a personalization strategy

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