Every day, we try to optimize our websites for our potential customers. To be successful at this, knowing your potential customers is critical. Some webshops do user research. Some run experiments. But do we really understand our potential customers at every step of the journey? Are we really learning from their behavior?
In his presentation, Ruben shows a step-by-step method of using research and experimentation to combine all learnings into behavioral insights. With this method, you will not only improve your research and conversion rate optimization practices but actually learn and provide a much more pleasant journey for your potential customers!